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New Product Introduction


Our New Product Introduction (NPI) program is the key to defining, developing, and successfully launching innovative products. This strategic initiative begins post the design and development phase, with a sharp focus on the product's launch and marketing campaigns. Effective NPI demands seamless teamwork, communication, and support, and at Seloriz, we collaborate closely with your team to ensure a successful outcome.


The NPI program unfolds through a meticulously planned six-phase process: Define, Feasibility, Develop, Validate, Implement, and Evaluate.



  • In this phase, we define the functionality and performance abilities of the product or service.

  • Clearly outlining the objectives and key features that the product is set to deliver.



  • Upper-level management evaluates the potential success of the new product or service.

  • Reviewing design concepts to ensure alignment with the requirements outlined in the "Define" phase.



  • The design features of the product or service are more clearly defined.

  • Risks are assessed, and the production process undergoes rigorous evaluation.



  • Product prototypes undergo testing to validate their performance.

  • Any necessary design changes are implemented based on test results.



  • The manufacturing processes are refined and validated through pilot builds and capability studies.

  • Comprehensive process documentation and quality controls are developed and put into action.



  • Collecting customer feedback becomes the focus in this phase.

  • Understanding market response and gathering insights for potential enhancements.

At Seloriz, our NPI program is a dynamic and collaborative process that ensures your new product is not only introduced to the market seamlessly but also undergoes continuous improvement based on real-world feedback. We navigate through each phase with precision, ensuring that your product not only meets but exceeds market expectations. Your success is our priority, and our NPI program is designed to make it happen.

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